WorkReels launches the first mobile application specifically designed for the production of recruitment videos

Aims to be TikTok for recruiters, bringing company culture to life for job seekers

RICHMOND, Va., May 25, 2022 /PRNewswire/ — WorkReels today announced the world’s first video storytelling platform designed specifically for recruiting and employer branding teams. WorkReels makes it easy for talent acquisition professionals to create and share high-quality, affordable videos on social media to recruit at around 1/20 the price of video production.

U.S. employers posted a record 11.5 million jobs in March 20221 and unemployment insurance claims are at their lowest in 54 years in the United States2, making the competition for candidates fierce. Recruiters in every industry across the country are complaining about the same problem: they are unable to differentiate themselves from other employers to create an employer brand and talent pool that attracts enough qualified candidates to fill their open positions. Labor shortages are estimated to be costing U.S. businesses more than $60 billion a month of lost sales.3

Today’s job seekers have more options than ever and are looking for more than just a job. They investigate potential employers more thoroughly to ensure there will be a strong cultural fit. Candidates want to know more about the employee experience, company culture, and how they will be received at a company before they want to apply for a position.

But most companies continue to recruit through traditional means, posting dry, text-only job descriptions that fail to convey an authentic impression of company culture and fail to engage potential candidates. Job seekers are watching more videos than ever, and YouTube is the number one place Gen Z and Millennials go to research potential employers. They see content from official and unofficial sources. If recruiters don’t share videos here, they are invisible to these job seekers.

WorkReels enables talent acquisition professionals to attract and engage with passive and active job seekers by reaching them where they spend the most time, which is watching social media videos. WorkReels is a solution for the way hiring happens today that feels more like digital marketing – attracting candidates through engaging video content and engaging with them on social media.

According to a recent Pew Research study4 On social media usage, YouTube is the most used platform with 95% of Gen Zers reporting using this video content site. Instagram and TikTok are also on the rise. If recruiters don’t post job videos here, they miss a lot of their potential audience.

How WorkReels works
Using WorkReels does not require any special experience in video shooting. It uses smartphone cameras and as little as 20 minutes of employee time:

  • Recruiters select from a library of customizable templates called Storylines to shoot scenes for the video story they want to tell, including “meet the team” and “day in the life” videos that help illustrate their experience of employee.
  • Recording WorkReels videos is quick and easy with any smartphone and can be done in just 20 minutes, with participants filming separately or together when it suits them.
  • WorkReels’ professional editors turn approved recordings into high-quality videos optimized for social media, a job page, or anywhere a company’s likely job seekers frequent.
  • The WorkReels brand player makes it easy to share and embed videos on LinkedIn, Youtube, TikTok, Instagram and Facebook.

“Everyone is complaining about how hard it is to hire good talent. We think a big part of the problem is a complete disconnect between the way job seekers llook for jobs and how companies promote job offers,” mentioned rick jones, CEO and Founder of WorkReels. “WorkReels increases candidate interest and applications by making it easy and cost-effective for recruiters to use employee-generated video to engage potential candidates where they spend their time – on social media.”

Making a WorkReels video costs about the same as posting a single ad. Detailed pricing plans and a free trial are available at

About WorkReels
WorkReels enables businesses to create high-quality, affordable social media videos for talent acquisition. Your employees are your best storytellers. WorkReels combine their authentic voices and smartphone cameras to create powerful video stories that bring your company culture to life. Recruit candidates where they spend the most time: on social networks. Your business is more than a job posting – share who you are with WorkReels!


Name: Erin McEwen
E-mail: [email protected]
Phone: +1 (804) 381-0390


SOURCE WorkReels

John C. Dent