Why do some video games develop a cult following?
In a competitive market, it is sad to see that many new video games do not meet the commercial expectations of their developers and often disappear a few months after their release. As with any medium, only a tiny percentage of titles become bestsellers, creating franchises that last for years. The vast majority are forgotten after only modest sales, or they go completely silent.
In addition to resounding successes and relative failures, another category of Game may not enjoy massive sales but still manages to survive for years after its release. It’s video games that are building a cult following. The cult status is hard to predict, as it relies on a loyal community of gamers who bond with the game and stick with it for the long haul. It’s a fan-driven phenomenon rather than an industry-created one.
Cult audiences vs mainstream
Hit games that enjoy mainstream success can also have large communities around them. The tastes of Call of Duty, Fortnite, and Grand Theft Auto all have die-hard fanbases in addition to the millions of casual gamers worldwide who purchase and consume every installment of their respective franchises.
Online providers like Casino 888 also have a large community thanks to the quality and variety of games they offer. These brands have built communities by listening to their fans and incorporating feedback into newly developed games. By making fans feel involved and giving them the games they want, they’ve achieved mainstream success and a die-hard fanbase.
Weird or unique?
All successful games need a unique selling point that sets them apart from the competition and captures the imagination of gamers. But sometimes a game can be too unique, too ahead of the crowd, so it looks quirky and bizarre to most potential buyers. But while that quality may put some people off, a minority will fall in love with it and begin to build a cult following around the game.
We are a family
After a certain point, a sect becomes autonomous. Those new to the game also find the tight-knit community that celebrates it. They appreciate the feeling of being part of a select group that “understands” where the majority does not. This family feeling can be as much of an attraction as the game itself, or sometimes more.
A cult game may have a unique visual style or gameplay that differs from the norm. It may have a strong story or narrative that subverts expectations, often involving a quirky sense of humor or satire. The intricacy, detail, and backstory are all elements that contribute to the appeal of the cult.
The Chain of Influence
A cult game is often critically acclaimed upon release but doesn’t sell particularly well. It may also be enjoyed by other game developers and prove influential on future games, including those that achieve much greater commercial success by adapting the cult game’s unique features. Fans of the most successful imitator can even go back to the original.
The success of a cult cannot be predicted or engineered. Every developer hopes their game will be a mainstream success. But community is often the key to longevity. Creating something unique with love and passion is the best way to get an equally passionate audience in return.