YouTube is one of the best platforms where you can find videos related to almost anything. It could be related to your math homework, or even related to technology or sports. You name it, YouTube has it for you to watch and learn. It has been offering its services since 2005 and it has really improved year after year.
According to Wikipedia, the channel with the most subscribers is T-series, an Indian music company. T-Series had a pretty big rivalry between them and PewDiePie. The fight was who would have the most subscribers and we think it’s safe to say that the company is now winning the battle pretty broadly. Currently, T-Series has 203 million subscribers while PewDiePie has 111 million.
After remaining in the business for more than a decade, YouTube felt it was lagging behind, with other apps gaining attention and taking away YouTube’s user base. With the likes of TikTok, Snack Video, the company was under the pump. This is because they wanted their lost users to find their way back to the app and that’s why they came up with a new feature called “YouTube Shorts”.
For those of you who don’t know what YouTube Shorts is, it’s a platform similar to YouTube, but instead of posting long videos, you can post short videos with a maximum limit of 1 minute. This made the feature look more like short videos posted on TikTok. And that’s when things started to go in the wrong direction.
It has been reported that content stolen from TikTok accounts is being read or viewed by users on YouTube Shorts. This platform is really great if you want to catch the viewer’s attention because even though this feature is still in beta, it has billions of users. Scammers take advantage of this by running a racket promoting adult dating sites or selling tagged products.
A tenable analyst, Satnam Narang has been researching social media for more than 10 years now and has come to the conclusion that these scammers pick the best viral TikTok videos and use them as bait to get viewers to click on them. This way they can easily scam them.
Another thing that is done by these scammers is they use these TikTok videos to cultivate followers. They try to increase their engagements and followers because this way they will be able to get a lot of money from the company.
Narang said, “We all know that YouTube provides money to its creators when they let them advertise during their videos. While YouTube has thought of penalizing creators and channels that create fake engagements and subscribers , scammers have now turned to TikTok videos, which seem to be working for them right now.”
YouTube needs to take action and it needs to be done now because it would be unfair to other content creators who work day and night to create great content for their subscribers. Because when they see that people are getting views and subscribers on videos that aren’t even their own, they will stop creating videos that wouldn’t be good for the business.
Read next: Consumers spent 3.8 trillion hours on mobile apps in 2021