Sports Illustrated debuts on Snapchat with America’s best sports videos


NEW YORK–(COMMERCIAL THREAD) – Today, Sports Illustrated announces its Snapchat â„¢ debut (@sportsill) with a new series designed for mobile called America’s Best Sports Videos. SI’s Ashley Nicole Moss, who has left an indelible mark on the industry with her lively personality, presents the first Sports Illustrated Snap Original series. America’s Best Sports Videos will air every Friday, starting November 5.

Created exclusively for the Snapchat audience, America’s Best Sports Videos features clips of user-generated footage carefully packaged by Sports Illustrated to connect with young fans and audiences in the new age of television. According to Snap Inc., over 85% of the Gen Z population watched an Original Snap in the second half of last year.

“We are thrilled to bring this fun and entertaining series to Snapchat and its audiences. Our iconic brand will now connect to the next generation on Snapchat and expand our best storytelling across one of the most coveted platforms in the space, ”said Rob Barrett, president of media for Sports Illustrated and The Arena Group.

Snap users can scan SI’s unique Snapcode or search “America’s Best Sports Videos” on Snapchat’s discovery page to watch the series. SI’s official Snapchat handle is @sportsill.

SI publisher The Arena Group continues to drive strategies that extend the digital and industrial footprint of publishing. SI’s debut on Snapchat follows several successful initiatives this year, including a multi-series podcast deal with iHeart Radio Network, the acquisition of leading sports website The Spun, and numerous publisher partnerships that have resulted in a spectacular growth for Sports Illustrated. According to Comscore, the Sports Illustrated Media group has grown by more than 250% in the past 12 months to reach nearly 53 million unique visitors in September 2021.

Data on file from Snap Inc. Q3 and Q4 2020. Gen Z is defined as users aged 13-24. U.S. Census counts are used for the Gen Z U.S. population.

For media inquiries from SI or The Arena Group, contact [email protected]

About Sports Illustrated

Sports Illustrated (SI) is an unprecedented and influential leader recognized for shaping modern culture and uniting athletes, teams and fans around the world. SI’s award-winning media company brings powerful storytelling to life on platforms ranging from award-winning video to Emmy to the monthly print magazine with a 67-year legacy. Get in-depth features, poll profiles, and iconic and beloved photography from the game’s top writers and photojournalists at SI.com. In July, the American Society of Magazine Editors announced that SI had won the award for Best Sports and Fitness Coverage in its 2021 contest with “Empty Arena.”

About the Arena group

The Arena Group (OTC: MVEN) creates vibrant digital destinations that delight consumers with stories and news about the things they love: their favorite sports teams, the scoop on personal finance and the latest in essentials. of lifestyle. The company’s strong media ecosystem unites consumers, publishers and advertisers while harnessing the trusted brand authority and editorial prowess of leading editors and publishers. To learn more about the best direct selling and programmatic advertising capabilities, data, SEO, social media, and operations, visit www.thearenagroup.net.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by allowing people to express themselves, to live in the moment, to discover the world and to have fun together. For more information, visit snap.com.


John C. Dent

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