PARONE STRENGTHENS GOLF VIDEO DISTRIBUTION IN ASIA WITH THE DEEMPLES PARTNERSHIP
NEW YORK, NY – ParOne, the popular golf video syndicator for golf apps and websites around the world, has expanded its presence in Asia with the addition of the Deemples golf app.
Thanks to ParOne, Deemples users now see interesting, informative and entertaining golf videos in the app and website.
ParOne burst onto the golf media scene last year, assembling an extensive global distribution network that includes many of the world’s most engaging golf apps and websites, reaching over 15 million unique monthly users. By modernizing the way original and sponsored, non-live videos and live tournament broadcasts are published, distributed, viewed and consumed, ParOne is poised to soon become the largest connected golf media network in the world.
The automated ParOne model is simple:
- Content producers upload their golf videos to the ParOne Engine for distribution to golf apps and websites around the world.
- Content recipients select golf videos from the ParOne engine that they want to feature editorially in their golf apps and on their websites.
Each type of attendee generates more awareness, engagement, SEO, and revenue for brands.
Video topics include tournament broadcasts and highlights, as well as video segments covering golf competitions, courses, courses and resorts, travel, products and human interest stories. ParOne automatically translates content into over 10 native languages.
“Video engagement outperforms static content by almost 95%,” says JR Charles, CEO of ParOne. “Combined with the 15 million monthly active golfers in our network, brands are partnering with ParOne in droves to dramatically increase the reach of their content.”
“App managers must constantly engage their uploaders and prevent app removal,” says David Wong, founder and CEO of Deemples, whose “Never Golf Alone” campaign resonates powerfully among golf communities. “Serving Deemples users with golf videos in our app keeps them engaged beyond their desires to find playing partners and book tee times.”
ParOne’s offering aligns with increasing golf participation and consumer trends. The number of golfers increased by 600,000 golfers to 37.5 million in 2021, with the growth evenly split between on and off course. Commercially, 23% of sports media budgets are shifting from traditional content distribution mechanisms to streaming and syndication.
Based in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational technology and digital media company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of prominent software developers, media executives and global experts in the golf sports industry. Its efficient self-service portal automates the distribution process for content producers – including large media companies – to showcase their videos seen by active and transactional golfers on the popular golf apps and websites they consume. . The company is targeting syndication of live broadcasts of professional golf tournament broadcasts to users of the global ParOne network which is expected to eclipse 30 million golfers in 2022. Pioneer among the investment community in sports, digital, media and technology, ParOne plans to leverage its emerging technology and business model in other verticals within the broader sports ecosystem.
More information: www.parone.com, [email protected]
Deemples is an app that connects golfers for tee times, solving the age-old dilemma of not having playing partners close at hand. Golfers post times and courses they want to play and others join if available. They view player profiles and chat with them, and submit scores while maintaining their handicaps on Deemples. Golf courses benefit from securing rounds they otherwise would not have booked and converting golfers into more frequent customers. Deemples has helped golfers play over 90,000 rounds by processing over 30,000 transactions in Malaysia, Singapore, Brunei, Philippines, Indonesia and Australia. The company is expanding in the United States with its upcoming launch in Southern California.
More information: www.deemples.com, [email protected]