Social media is a product of technology, which has changed the landscape of the media industry. It’s the fastest news platform and has been a help in many situations where the mainstream media tried to manipulate people, but eventually found out the real story behind the scenes. Therefore, it is safe to say that social media will be the reason for the demise of traditional media.
Be it Facebook, Instagram, YouTube or any other platform. All play their part in the dissemination of information. So, we continue to see new features being introduced on each of these platforms. The audience is certainly diverse, but they don’t mind moving to a newer or better platform. TikTok is the biggest example of this case. So, all these platforms are countered by introducing new updates.
Instagram is one such platform, which has catapulted itself quite high in status. It would not be wrong to assume that it is the most popular platform after Facebook. Therefore, it must constantly keep the interest of the user intact and for this it keeps trying new things.
Instagram, founded in 2012 by Kevin Systrom and Mike Krieger, is an online social networking website that allows its users to upload media with geographic locations and can be organized by hashtags.
Going live on Instagram has proven to be one of the best methods for a business or entrepreneur to connect with their customers. Since Instagram live is transparent, unedited and allows your audience to comment and ask questions during the live stream, which helps businesses to be interactive with their customers. It can help build a strong connection with potential customers through ideas and feedback. Additionally, hosting more live videos helps businesses become more visible on the website, which is a great form of social media advertising.
Since live streaming is such a hit on websites, Instagram is working on the ability to share live videos to your stories, or even share them on external social media platforms, as noticed Alessandro Paluzzi. This feature can be a game-changer as it would allow businesses to attract audiences from various other platforms.
Apart from this, another update which involves the ability to limit the privacy setting for the mentioned messages is on the way. According to Paluzzi“Instagram is working to allow you to change the privacy settings for mentions, posts, and guides on the website as well.”
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