Meta allows users to share videos from third-party apps in Facebook Reels, Marketing & Advertising News, AND BrandEquity

Reels is now available in over 150 countries around the world. (Courtesy of iStock)

Meta has announced that it allows users to post short videos from third-party apps to Facebook Reels.

The “Share to Reels” feature is a new way for developers to make it easy to share videos directly to Facebook.

As part of this launch, Meta has partners like Smule, Vita, and VivaVideo that have integrated #SharingtoReels and are finding new ways for creators to reach new audiences.

“Enabling sharing on reels makes it easy for people to share short videos directly to Facebook,” the company said Tuesday evening.

Once integrated, third-party apps will have a Reels button so people can share short videos and then customize them with Reels editing tools like audio, text, effects, captions, and stickers.

“Instead of downloading their video content and downloading it later, they can now create and share videos seamlessly with just the press of a button,” the company said.

People will be able to discover Reels based on their interests and what’s popular: at the top of the feed, in the Watch tab, in stories, and in groups.
Reels can include audio, AR effects, captions with hashtags, or tags for other accounts.

According to Meta, when someone shares their reel from a third-party app on Facebook, people can easily follow, like, comment and share with friends and family.

Reels is now available in over 150 countries around the world.

Between February 1 and February 28, Meta received 478 reports through India’s grievance mechanism and responded to 100% of those reports. Among these reports, the social network provided tools to users to solve their problems in 402 cases…

John C. Dent