CitNOW Digital Spotlight Awards Recognize Best Dealer Videos

CitNOW has announced the winners of its annual Digital Spotlight Awards, which recognize automotive companies with the best digital customer communications.

The awards program has been revamped with five new categories this year to recognize the increasingly important role of digital communications in the face of changing consumer behaviors and today’s business challenges.

Video production has accelerated dramatically over the past two years, resulting in a record number of videos produced using CitNOW software.

Jack Howard of Sycamore MINI in Peterborough received the Best Customer Delight Video award for exceeding expectations by creating an engaging video in response to the customer requesting detailed images.

When awarding the best vehicle presentation video, the judges thought that Jessica Richardson of Sytner BMW in Nottingham provided the most comprehensive package with her video, calling it user-friendly, informative and engaging.

Miguel Edie of Mercedes-Benz in Leicester was quick to respond to the boom in demand for used cars by sharing a prospecting video with existing customers to suggest selling or trading in part of their current vehicle. As a result, it won the Most Creative Video award.

By winning Best VHC Video, Nick Giles of Specialists Cars BMW in Tring proved that video can have as much of an impact in the workshop as it does on the forecourt. The judges thought Nick gave a master class on how to share his technical knowledge, explaining why he recommended new tires in a clear and believable manner, with a friendly tone that would have created instant trust with the customer.

Best Diagnostic Video winner, Tom Rush, is only in his second year of apprenticeship at Listers BMW/MINI in Boston – a fact that made the judges even more impressed with his camerawork and skill. benefit. Tom discovered a few issues with the car that the customer may not have expected and made sure he had no reason to be alarmed by using a friendly manner and reassuring language to put him on notice. ‘easy.

All of the winning videos, and those that were highly commended in each category, can be viewed here:

Carol Fairchild, Chief Customer Officer at CitNOW Group, said, “CitNOW strives to provide retailers with the digital tools they need to deliver the ultimate customer experience. It is therefore important to celebrate the people who share our ambition and go the extra mile for their customers. .”

Nominations for the 2022 Digital Spotlight Awards are being accepted now.

AM readers voted for CitNOW as the undisputed winner of the 2021 AM Awards Vendor of the Year award.

John C. Dent