Have you ever thought that it could be magic tricks to make your video go viral? We know that most of the time creators say they didn’t even expect a video to explode. But there had to be something about it that the audience liked and connected with, right?
What was that. This is the answer. In order to find this, SEMRush conducted an analysis on TikTok’s 300 most popular videos and concluded a report that highlighted the key points of what was common to all of them.
The first point mentioned in the report was that 37% of viral videos had the person or creator talking to someone or something. In most cases, 51%, the creator was speaking into the camera, followed by another person 33% of the time.
The second point that had a huge impact on the reach of the video and its explosion was the emotional response it generated. Happy videos saw the most explosions with at least 58% of the survey videos being happy content, while surprised content followed with 24% and sad with 14%.
While verified users are popular and have more reach, the most viral videos, which account for around 83% of viral videos in the survey, came from unverified users, while verified users took the smallest part. remaining.
The video genre mattered most obviously. Gender plays an important role in the outcome of a video. If the genre, script, and delivery of the content are accurate, the video certainly gets a lot of likes. The most publicized genre turned out to be dance with 11.8million views and 1.1million likes and humor which topped 6.5million likes and viewing rate. by 818 K.
While dancing and humor both had lead roles in different categories, humor took to the top of the charts and became the most viral video category on TikTok. 36% of viral videos on TikTok were humor, followed by 21.9% dance videos and 21.3% Pets videos.
Music also played a role. 56% of viral videos had music in the background while 44% had other sound. The music or songs the videos went viral with were also quite specific. Most of the videos (25.2%) that went viral contained pop songs, while 15.7% of the videos were considered hip-hop.
TikTok previously mentioned that adding the keyword “FYP” didn’t help much with the reach and it was proven in this survey. The reach of FYP was lower than that of all other keywords.
Take a look at the tables and graphs below for more information on the subject.
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